Business Series

How to Sell in Southeast Asia

Course Overview

This course highlights the different approaches and strategies that you can consider adopting when selling in the Southeast Asia (SEA) market.

Course Description

    Videos: 18 Short Videos

    Course Materials: PDF Slides

    This course provides guidance for companies looking to enter and thrive in the Southeast Asia region, which is quickly becoming a major global business hub. Companies must have a well-planned strategy and incorporate current market needs into their products to succeed in this competitive market. The ASEAN is focused on making SEA a leading trading and business hub, and the course aims to equip learners with the necessary knowledge and methods to cement their position in the region.

    Learners will learn about the valuable techniques for adapting and avoiding mistakes that can impede success. Supplementary factsheets on significant SEA countries, such as Singapore, will be provided to assist learners in gaining market share. Overall, the course provides learners with the tools they need to navigate and succeed in the dynamic and rapidly growing Southeast Asia market.

    Learning Outcomes

      Understand the Southeast market

      Evaluate if it is a good place to conduct business

      Understand factors that should be incorporated into your decision plans

      How best to gain a foothold in the Southeast Asia market

      Who Should Attend?

        Entrepreneurs who wish to know how to sell in the Southeast Asia market

        Sales and Business Development teams who are planning or strategising to sell in Southeast Asia

        Individuals seeking to gain insights on capturing market share in Southeast Asia

        Course Outline

        Meet the Instructor

        Jeslin Bay

        Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.

        Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.



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