Business Series

How to Seal Business Deals in Southeast Asia

Course Overview

This course highlights various factors that one can study to better seal business deals in Southeast Asia (SEA). Regardless of the industry or country, the course takes you through what influences the way people think and behave. 

Course Description

    Videos: 9 Short Videos

    Course Materials: PDF Slides & Factsheet

    Sealing business deals are essential to organisations of all kinds. While businesses are familiar with closing a case in their home country, obtaining a client overseas will be pretty challenging. The company needs to seal business deals outside of its home country to expand overseas successfully. Companies tap on a more extensive consumer base and reap greater profits by expanding overseas.

    Before approaching a potential client overseas, the company will need to consider various factors such as cultural and business norms by presenting themselves as business owners who care about the country's unique culture. Additionally, the company will need to anticipate the potential challenges and obstacles. By doing so, it increases their chances of being able to have a strong foothold in the foreign market.

    According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, well above the global average of 3.2%. The region is a force to be reckoned with and has proven itself a lucrative country to conduct business in. Many companies have flocked to partner up with various companies in Southeast Asia, some meetings significant success.

    Learning Outcomes

      Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters

      Know how to prepare to expand into Southeast Asia

      What are the cultural and business norms to be aware of when meeting locals

      Review and communicate your plan from a macro perspective

      Negotiate for the best possible benefits for your company to have a smooth entry into the country

      Who Should Attend?

        All business owners or entrepreneurs currently in or intending to branch into Southeast Asia (SEA)

        Business development executives intending to upgrade their skills in venturing into new markets

        Aspiring entrepreneurs or startup founders researching entry into SEA

        Course Outline

        Meet the Instructor

        Jeslin Bay

        Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.

        Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.

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