Why Startups Fail Case Study

Case Study 05: Multiply

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Case Study Description

    Materials: PDF Files & Startup Failure Checklist

    Before Facebook, there were a couple of social media services that people are addicted to. One of them is Multiply. Multiply started as a social networking platform where users shared photos, blogs, videos and others. It was one of those social media websites that required you to have an account to view your friends' blog posts and photo galleries.

    But Multiply was more than that. It aimed to provide a social networking platform for buyers and sellers throughout the globe with a unique twist of eCommerce. Let’s see how this hybrid model of eCommerce and social networking came to be. And why did it fail?

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