Business Series

How to Market in Southeast Asia

Course Overview

This course highlights how to market your business in Southeast Asia (SEA). It not only covers marketing trends in SEA but also some basic concepts of marketing. 

Course Description

    Videos: 22 Short Videos

    Course Materials: PDF Slides

    Case Studies: Five Case Studies

    According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, attracting companies with its increasingly educated and affluent workforce. However, to tap into this vast market with increasing disposable income, companies need to be careful with their marketing strategies and consider various factors, cultural nuances, taboos, values, marketing cost, marketing message, and delivery method.

    Marketing is an essential aspect of a company's market entry strategy as it serves as the first point of contact with its potential customers. By presenting themselves who care about the country's unique culture, consumers would be more receptive to their offerings. Doing so also increases the chances of having a solid foothold in the foreign market.Another aspect of marketing is how branding uses cultural stereotypes to promote products or places. Again, businesses need to consider its effects on national and cultural identity and explore how some products are becoming decoupled from their culture of origin whilst others are localised.

    Learning Outcomes

      Learn the cultural and business norms to be aware of when marketing in SEA

      Craft the optimal Marketing Strategy tailored to SEA for your business

      Explore and apply real-life examples of good and bad practice using culture in global marketing

      Who Should Attend?

        All business owners or entrepreneurs currently in or intending to branch into Southeast Asia

        Marketing executives intending to upgrade their skills in marketing

        Aspiring entrepreneurs or startup founders doing market research for entry into Southeast Asia

        Course Outline

        Meet the Instructor

        Shelby Tee

        Shelby Tee is the Managing Partner of BlackStorm Consulting. Shelby is always keen on exploring new things, and nothing excites her more than a new challenge. Her expertise lies in corporate and product marketing, project management, business operations and crisis management.Being in the cut-throat world of retail marketing and project management for nine years has allowed Shelby to quickly identify clients' needs and deliver the best for them. In addition, her experience in a wide variety of industries has led her to adapt to any situation and environment.



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