Business Series
This course highlights how to prepare your business for new market entry. It covers the entire process of preparation, which includes identifying, researching, reviewing and internalising the information gathered.
Videos: 22 Short Videos
Course Materials: PDF Slides & Activity Templates
One of the early entrants providing ride-hailing, food delivery, and transportation, Uber decided to leave the fragmented Southeast Asia (SEA) market. Likewise, after operating for 15 years in Singapore, Carrefour has decided to exit Singapore as one of the main reasons is its inability to differentiate from its competitors and retain customers.
Undoubtedly, Market Entry is a complicated activity involving many strategic business decisions that even multinational corporations can fail. It consists of developing and re-evaluating the product and its positioning in the market. In addition, the company will also need to consider various factors such as barriers to entry, the cost of marketing, sales and delivery, and the estimated demands to enter the new market.
Identify the offerings, customers, unique selling proposition, and partners in your home country or headquarters
Research effectively about your targeted new market
Internalise all these changes from 2 aspects — process and people, to ensure your business can run smoothly
All business owners or entrepreneurs currently in or intending to branch into SEA
Business development executives intending to upgrade their skills in venturing into new markets
Aspiring entrepreneurs or startup founders researching entry into SEA
Meet the Instructor
Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.
Xprenia empowers organizations and communities to train staff or members through curated content and customizable objectives, offering both self-service and managed-service models.
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