Business Series

Defining the Concept of TAM, SAM, SOM

Course Overview

A breakdown of the company's TAM, SAM, and SOM in the marketing portion of their strategy is a common (and very important) component missing from most businesses that we've seen over the years. Let's begin by looking at some of these acronyms, shall we?

Course Description

    Videos: 1 Short Videos

    Coming up with an estimate of how big or small the market is is often an important step in planning a business. It might seem counter-intuitive, but one of the first steps to successfully conquering space is knowing your enemy. There are many ways of market sizing, but you will learn which one the best businesses use in this course.

    Startups often use the acronyms TAM, SAM, and SOM in their market analysis, but what do these acronyms mean and why are they useful? TAM, SAM, and SOM are acronyms that represent several market segments:

    The overall market demand for a product or service is TAM (Total Available Market)

    • The section of the TAM addressed by your products and services that are within your geographical reach is known as the SAM (Serviceable Available Market).

    • The segment of SAM that you can capture is called SOM (Serviceable Obtainable Market).

    Learning Outcomes

      Learn how to measure the size of the market

      Learn how to gather inputs for market sizing

      Learn how to size market opportunities​

      Who Should Attend?

        Entrepreneurs who are planning to launch a new product or service and want to assess the market potential can benefit from this course. 

        Individuals involved in market research and analysis wishing to gain insights into different methodologies, data sources, and analytical tools for evaluating market size and growth.

        Course Outline

        Meet the Instructor

        BlackStorm Consulting

        BlackStorm Consulting is a Singapore-based business consultancy firm specialising in corporate strategy and market entry in Southeast Asia. We scale businesses by closing strategic gaps that hinder companies from reaching their potential. Our clients and connections are internationally present and range from small and medium-sized businesses, MNCs, to government agencies.

        “Consulting-As-A-Hybrid Service (CAAHS)” is the term coined by our team, where we strive to provide our clients with a whole new level of experience in engaging consultants. We put our clients in control of the hiring of consultancy services, in a hybrid manner. Benefitting from the beauty of virtual services and physical execution and creating both tangible and intangible results that fast grow your business.
        We build a solid foundation for our clients across multiple layers and areas of business in an undisruptive way.



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